ICICI Pru and Nippon AMC are seeing growth in Q1 due to consistent inflows, despite MTM losses and lower yields. On the flip side, UTI AMC and Canara Robeco AMC are experiencing a decline in market share due to performance shortcomings.

Kotak anticipates that HDFC Asset Management Company (AMC) may offer superior returns due to potential valuation improvements compared to ICICI Prudential AMC. HDFC AMC is projected to witness a 17% upside, with ICICI AMC predicted to grow by 11%. Both companies are focusing on growth in alternative investments and maintaining strong fund performance.

ICICI Prudential Mutual Fund has announced changes to its exit load rules for certain schemes as of April 6, 2026. Investors redeeming or switching within the first month will now face a 1% exit fee, while there will be no fee if the redemption occurs beyond that period after allotment.

Bernstein has labeled ICICI Prudential AMC as an 'Outperform', setting a target of Rs 3,500. This decision is based on the company's robust fund performance, increased inflows, and strict commission management. While key-man risk and succession concerns are acknowledged, they are partially counterbalanced by a steady pipeline of internal talent.

ICICI Prudential's S Naren recommends incrementing equity exposure due to promising valuations and positive sentiment signals. He proposes SIPs/STPs in flexi-cap, value, or business cycle funds for stable investing during market fluctuations.